Campaign Performance Report
Deel — June Performance
Executive Summary — Key Takeaways
- Efficient scaled delivery: In June, the campaign delivered 6.26M impressions and 7,414 clicks on $18.8K spend, with a $3.01 CPM, $2.54 CPC, and 0.118% CTR.
- Clear optimization signals: Performance was strongest across mobile, larger/high-impact formats such as 320x480 and 970x250, and product-led creative directions such as PC/UI screen and before/after.
- Strong quality indicators: The campaign maintained solid quality signals, including a platform-reported 78% attention rate.
- Positive late-month momentum: The final days of June showed a meaningful lift in CTR and CPC efficiency, suggesting that recent optimizations improved engagement.
- Recommended next step: Continue shifting delivery toward the strongest device, format, supply, and creative combinations, while maintaining enough scale to keep learning.
Total spend
$18,817
Impressions
6.26M
Clicks
7,414
CTR
0.12%
CPM
$3.01
CPC
$2.54
Attention rate
78%
Click a metric above to see its daily trend. Deltas compare daily pace in the second half of June (17–30) vs the first (2–16).
Daily Trend by Metric
Objective Analysis
| Objective | Start date | Impressions | Clicks | CTR | CPM | CPC | Spend | Attention |
|---|
Insights & Optimizations Actions
- Insight: Retargeting delivered the best CTR (0.22%) and cheapest clicks ($1.31) of any objective, despite launching last and carrying the smallest budget.
- Insight: Awareness ran at a lower CPC ($2.17) than acquisition while still holding a strong 0.13% CTR.
- Action taken: The funnel was rolled out progressively — awareness launched June 2, acquisition was added June 13, and retargeting was layered in June 23 once enough site traffic existed to retarget.
- What’s next: Extend retargeting further into July now that it has proven to be the account’s most efficient objective.
Supply Strategy Analysis
Expand PMP - Lotame in the table below to see its audience segments.
| Campaign type | Impressions | Clicks | CTR | CPM | CPC | Spend | Attention |
|---|
Insights & Optimizations Actions
- Insight: PMP deals carried a higher CPM but a lower CTR than retargeting (PMP - Lotame: $3.77 CPM / 0.07% CTR; PMP - Pubmatic: $3.05 CPM / 0.12% CTR; Retargeting: $2.88 CPM / 0.22% CTR).
- Insight: Deel Related Domains delivered the highest CTR (0.14%) of the paid-media groups at the lowest CPC ($1.91).
- Action taken: PMP - Lotame was paused after June 22 for low performance, and overall PMP allocation was reduced — budget shifted into Deel Related Domains and the newly launched retargeting deal to prioritize higher-engagement supply.
- What’s next: Test additional PMP deals with tighter contextual filters.
Device Type Analysis
| Device | Impressions | Clicks | CTR | CPM | CPC | Spend | Attention |
|---|
Insights & Optimizations Actions
- Insight: Mobile delivered nearly double the CTR of desktop (0.148% vs 0.085%) at a lower CPC ($2.19 vs $3.20).
- Insight: Desktop held the stronger attention rate of the two (82%), a sign of high-quality engagement once clicked.
- Action taken: Reduced budget on desktop and reallocated it to mobile — desktop’s share of spend fell from 47% in the first week of June to 31% in the final week, with mobile absorbing the difference.
- What’s next: Continue shifting incremental budget to mobile while keeping enough desktop spend to preserve its stronger attention rate.
Ad Sizes Analysis
| Ad size | Impressions | Clicks | CTR | CPM | CPC | Spend | Attention |
|---|
Insights & Optimizations Actions
- Insight: Larger, higher-impact formats outperformed standard units on click efficiency. 320x480 and 970x250 accounted for 27% of impressions but drove 39% of clicks, with CPCs of $1.80–$1.88.
- Optimization actions taken: We launched 320x480 and 970x250 on June 17 and shifted spend away from 300x250 and 728x90, which dropped from 61% of spend in the first week to 9% in the final week. The two new formats grew to 77% of final-week spend.
- Next steps: Continue using standard formats for reach, but prioritize budget and bidding toward 320x480, 970x250, and 160x600, which showed stronger engagement and/or quality signals.
Creative Concept Analysis
| Creative concept | Impressions | Clicks | CTR | CPM | CPC | Spend | Attention |
|---|
Hover over a thumbnail to preview the creative; click to view it full size.
Insights & Optimizations Actions
- Insight: PC/UI screen and Before/after led every concept on CTR (0.14%, 0.135%) while also running the cheapest CPCs ($2.17, $2.29).
- Action taken: Budget was reduced in Giant figures, SUI-focused, and Post-it and reallocated toward PC/UI screen and Before/after, which grew from about 21% each to 45% and 41% of creative spend respectively; the To/from concept was paused entirely after June 14 for underperformance.
- What’s next: Develop new creative variations built around the PC/UI screen and Before/after concepts to keep the pipeline fresh.
Live Placements — Where the Ads Ran
A sample of 17 live impressions captured in June, showing the actual pages and context the creative appeared in.
Premium news & business (12)
Ars Technica
“Pentagon boasts of using AI to write reports mandated by Congress”
Business Standard
“The American dream just got pricier: US proposes 75% citizenship fee hike”
Engadget
“Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data”
Barron’s
“Britain, Italy, Mexico. Things You Need to Know Before Moving Abroad.”
Front Office Sports
“NFL Moves Closer to 10 International Games—and Could Hit 11”
Fortune
“Marketing jobs are among the most exposed to AI”
Ars Technica
“GM installs robots at flagship EV factory after laying off 1,300 workers”
The Wall Street Journal
“Trump Says Colombia Will Accept Deportees, Ending Tariff Standoff”
The Wall Street Journal
“Live Q&A: World Cup Soccer Comes to America—Ask Us Your Questions”
The New York Times
“Markets”
Entrepreneur
“Why Leaders Break Under Pressure—and How Pre-Built Decision Frameworks Prevent It”
Reuters
“Mexico City suspends classes, shifts to remote work for World Cup kickoff”
HR & workforce trade press (5)
HR Dive
“3 employee management myths that create hidden risk for small businesses (Sponsored)”
HR Dive
“HR teams say they continue to rely on manual workarounds despite new HCM systems”
HR Dive
“6 stories on how remote work is faring”
HR Executive
“Compliance tech is becoming a strategic priority, as AI expands in HR”
HRD
“AI payroll tools are transforming compliance for HR leaders globally”